Showing
Up Strong
Across NJ
Across New Jersey, Bristol Myers Squibb shows up for its communities, standing shoulder to shoulder with local partners to expand access, support health and help progress reach more people during the World Cup and long after the games are over.
Showing
Up Strong
Across NJ
Across New Jersey, Bristol Myers Squibb shows up for its communities, standing shoulder to shoulder with local partners to expand access, support health and help progress reach more people during the World Cup and long after the games are over.
Where Community
Takes The Field
On June 20, Bristol Myers Squibb joins the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation, and local partners for a day centered on Trenton. The BMS Kickoff for Community Health event opens a new community mini-pitch and brings together free health resources, groceries, live music, soccer activities for kids and families, and support from local organizations working across the community.
Where Community
Takes The Field
On June 20, Bristol Myers Squibb joins the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation, and local partners for a day centered on Trenton. The BMS Kickoff for Community Health event opens a new community mini-pitch and brings together free health resources, groceries, live music, soccer activities for kids and families, and support from local organizations working across the community.
All In For Trenton
Mini Soccer Pitch
A new soccer pitch opens with a community ribbon cutting, creating a place for local kids, families, and teams to play long after the World Cup leaves town.
Health Fair
Free health screenings, patient resources, and local support groups come together in one place, with materials available in English and Spanish.
Free Grocery Pop-up
Families can grab free groceries and healthy foods to take home through a community pop-up with Goodr.
Family Fun On The Pitch
Soccer activities, music, and family experiences turn the field into a place to play, move, and celebrate together.
Community Support Groups
Local organizations bring education, support, and advocacy resources directly to Trenton families.
Commitment in
Action
This activation in Trenton is part of Bristol Myers Squibb’s ongoing commitment to communities and to advancing health equity — working to address barriers to care, expand access to resources and support healthier communities, no matter who they are, where they live or what they have.
Learn more about some of our initiatives below:
Community Mental Health
BMS supports community-based mental health programs that expand access to care and strengthen support systems for people living with serious mental illness, including schizophrenia.
Standing in the GAAP
Standing in the Gaap is a ten-year BMS initiative focused on addressing persistent gaps and barriers in multiple myeloma care by expanding access to education, resources, and community-informed support.
Healthy Food Access
BMS works with organizations and community groups to help address food insecurity by expanding access to nutritious food and connecting communities to resources that support overall health and well-being.
Where Science
Meets Soccer
At Sports Illustrated Stadium, the BMS Fan Hub brings communities together through soccer, science and shared experiences. Step into the Breakthrough Lab. Take on the 7% Skills Drill. Meet our mascot Squibby. Explore how bold science helps take on some of the hardest diseases we face.
Where Science
Meets Soccer
At Sports Illustrated Stadium, the BMS Fan Hub brings communities together through soccer, science and shared experiences. Step into the Breakthrough Lab. Take on the 7% Skills Drill. Meet our mascot Squibby. Explore how bold science helps take on some of the hardest diseases we face.
Fun For Your Whole Crew
Take Your Shot At The 7% Goal
Breakthroughs are rare. Only 7% of clinical trials succeed. Step up to the 7% Goal and see what it takes to make the shot.
Meet Squibby
High fives. Photo ops. Big energy. Squibby welcomes fans to the BMS Fan Hub and brings the spirit of Won’t Lose to match day.
Step Inside Bold Science
Walk through molecules in motion and explore the persistence it takes to turn research into breakthroughs for patients.
Play On The Mini Pitch
Jump onto the pitch for soccer challenges, skill drills, and pickup-style play built for fans of all ages.
Test Your Science Knowledge
Think you can beat Squibby? Take on science trivia for the chance to win a pair of Liberty Science Center tickets.
Trials within
reach
Innovation begins long before a medicine reaches patients. It starts with new ideas, new technologies, and new ways to understand disease. From earlier detection and smarter diagnostics to advanced research and global partnerships, we’re finding better ways to see clearly, learn faster, and act sooner.
Frequently
Asked Questions
Frequently Asked Questions
Find answers to common questions about the BMS experience at the NYNJ World Cup 26 Jersey Fan Hub and community initiatives.
The NYNJ World Cup 26 Jersey Fan Hub is a World Cup–related fan destination located at Sports Illustrated Stadium in Harrison, New Jersey. During the tournament, the NYNJ World Cup 26 Jersey Fan Hub brings fans together to celebrate the energy of the World Cup beyond match play.
As part of the NYNJ World Cup 26 Jersey Fan Hub experience, Bristol Myers Squibb places patient victory center stage, creating a space where visitors can experience bold science amid the excitement.
The NYNJ World Cup 26 Jersey Fan Hub runs from June 13 through July 15, 2026, in Harrison, New Jersey. For more information, visit Fan Experiences | FIFA World Cup 2026™ NYNJ.
Fans can plan their visit by checking event-day programming at the NYNJ World Cup 26 Jersey Fan Hub. The NYNJ World Cup 26 Jersey Fan Hub features watch parties for FIFA World Cup 2026™ matches, fan activations, musical performances and special appearances, with programming varying by date.
Most NYNJ World Cup 26 Jersey Fan Hub event days are available for $10 per ticket (plus applicable fees). For more information, visit Fan Experiences | FIFA World Cup 2026™ NYNJ.
Yes. Fans aged 12 and under enter free with a ticket, making NYNJ World Cup 26 Jersey Fan Hub a family friendly experience.
Bristol Myers Squibb is supporting communities during the World Cup through initiatives that bring together soccer, science and community health. Working alongside the New York New Jersey Host Committee, the U.S. Soccer Foundation and local organizations, BMS is supporting efforts that strengthen connection and expand access to resources that help support healthier lives in Trenton and its surrounding communities. The initiative reflects BMS’ longstanding commitment to health equity and focuses on empowering communities beyond the game.