Be Part
Of The Energy
Across New Jersey, Bristol Myers Squibb shows up for its communities, standing shoulder to shoulder with local partners to expand access, support health and help progress reach more people during the World Cup and long after the games are over.
Be Part
Of The Energy
Across New Jersey, Bristol Myers Squibb shows up for its communities, standing shoulder to shoulder with local partners to expand access, support health and help progress reach more people during the World Cup and long after the games are over.
Goals in Motion:
Health, Access, Community
On June 20, together with the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation and local organizations, Bristol Myers Squibb is supporting efforts that strengthen connection and expand access to resources that support healthier lives in Trenton.
The BMS Kickoff for Community Health will feature the official opening of a brand-new community mini-soccer pitch and a day of true community celebration — featuring free healthcare resources, free groceries, soccer-themed activities for kids and families, live music and a celebration of the joy of soccer in the heart of Trenton, New Jersey. The event is about advancing health equity and building community connection.
Goals in Motion:
Health, Access, Community
On June 20, together with the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation and local organizations, Bristol Myers Squibb is supporting efforts that strengthen connection and expand access to resources that support healthier lives in Trenton.
The BMS Kickoff for Community Health will feature the official opening of a brand-new community mini-soccer pitch and a day of true community celebration — featuring free healthcare resources, free groceries, soccer-themed activities for kids and families, live music and a celebration of the joy of soccer in the heart of Trenton, New Jersey. The event is about advancing health equity and building community connection.
NYNJ World Cup 26 Jersey Fan Hub at
Sports Illustrated Stadium
Amid the energy of the NYNJ World Cup 26 Jersey Fan Hub at Sports Illustrated Stadium, BMS puts patient victory center stage. Step inside to experience bold science up close, cool down and reset.
New Jersey
July 15, 2026
Meet Squibby
Part scientist, part hype machine, Squibby is the Won’t Lose mascot for Bristol Myers Squibb, always ready to explore, celebrate and cheer you on. Curious and full of energy, Squibby makes science cool, bringing it to life with a high five, a smile and a reminder to never stop going.
Meet Squibby
Part scientist, part hype machine, Squibby is the Won’t Lose mascot for Bristol Myers Squibb, always ready to explore, celebrate and cheer you on. Curious and full of energy, Squibby makes science cool, bringing it to life with a high five, a smile and a reminder to never stop going.
Trials within
reach
Innovation begins long before a medicine reaches patients. It starts with new ideas, new technologies, and new ways to understand disease. From earlier detection and smarter diagnostics to advanced research and global partnerships, we’re finding better ways to see clearly, learn faster, and act sooner.
Frequently
Asked Questions
Frequently Asked Questions
Find answers to common questions about the BMS experience at the NYNJ World Cup 26 Jersey Fan Hub and community initiatives.
The NYNJ World Cup 26 Jersey Fan Hub is a World Cup–related fan destination located at Sports Illustrated Stadium in Harrison, New Jersey. During the tournament, the NYNJ World Cup 26 Jersey Fan Hub brings fans together to celebrate the energy of the World Cup beyond match play.
As part of the NYNJ World Cup 26 Jersey Fan Hub experience, Bristol Myers Squibb places patient victory center stage, creating a space where visitors can experience bold science amid the excitement.
The NYNJ World Cup 26 Jersey Fan Hub runs from June 13 through July 15, 2026, in Harrison, New Jersey. For more information, visit Fan Experiences | FIFA World Cup 2026™ NYNJ.
Fans can plan their visit by checking event-day programming at the NYNJ World Cup 26 Jersey Fan Hub. The NYNJ World Cup 26 Jersey Fan Hub features watch parties for FIFA World Cup 2026™ matches, fan activations, musical performances and special appearances, with programming varying by date.
Most NYNJ World Cup 26 Jersey Fan Hub event days are available for $10 per ticket (plus applicable fees). For more information, visit Fan Experiences | FIFA World Cup 2026™ NYNJ.
Yes. Fans aged 12 and under enter free with a ticket, making NYNJ World Cup 26 Jersey Fan Hub a family friendly experience.
Bristol Myers Squibb is supporting communities during the World Cup through initiatives that bring together soccer, science and community health. Working alongside the New York New Jersey Host Committee, the U.S. Soccer Foundation and local organizations, BMS is supporting efforts that strengthen connection and expand access to resources that help support healthier lives in Trenton and its surrounding communities. The initiative reflects BMS’ longstanding commitment to health equity and focuses on empowering communities beyond the game.