Showing
Up Strong
Across NJ
Across New Jersey, Bristol Myers Squibb shows up for its communities, standing shoulder to shoulder with local partners to expand access, support health and help progress reach more people during the World Cup and long after the games are over.
Showing
Up Strong
Across NJ
Across New Jersey, Bristol Myers Squibb shows up for its communities, standing shoulder to shoulder with local partners to expand access, support health and help progress reach more people during the World Cup and long after the games are over.
Where Community
Takes The Field
Trenton families now have a new place to play, connect, and thrive. On June 20, Bristol Myers Squibb joined the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation, and local organizations to open a new community mini-soccer pitch at the BMS Kickoff for Community Health.
The event brought families, local leaders, advocates, and volunteers together for a day focused on community health and connection. Residents received free groceries, connected with health information and local services, and took part in opportunities to get active.
The BMS Kickoff for Community Health reflects a shared commitment to advancing health equity by bringing resources, support, and opportunity directly into the community. The event was made possible through the collaboration of Bristol Myers Squibb, the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation, the City of Trenton, Mayor Reed Gusciora, and the Trenton Parks & Recreation Department.
Where Community
Takes The Field
Trenton families now have a new place to play, connect and thrive. On June 20, Bristol Myers Squibb joined the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation and local organizations to open a new community mini-soccer pitch at the BMS Kickoff for Community Health.
The event brought over 1,300 families, local leaders, advocates, and volunteers together for a day focused on community health and connection. Residents received free groceries, connected with health information and local services, and took part in opportunities to get active.
The BMS Kickoff for Community Health reflects a shared commitment to advancing health equity by bringing resources, support and opportunity directly into the community. The event was made possible through the collaboration of Bristol Myers Squibb, the FIFA World Cup 2026™ New York New Jersey Host Committee, the U.S. Soccer Foundation, the City of Trenton, Mayor Reed Gusciora and the Trenton Parks & Recreation Department.
Where Science
Met Soccer
At Sports Illustrated Stadium, the BMS Fan Hub brought communities together through soccer, science and shared experiences. Visitors stepped into the Breakthrough Lab, took on the 7% Skills Drill, met our mascot Squibby and explored how bold science helps take on some of the hardest diseases we face.
All In For Trenton
Mini Soccer Pitch
A new community mini-soccer pitch was officially unveiled in Trenton, creating a lasting place for children, families and residents to play, stay active and come together long after the FIFA World Cup 2026™. The pitch came to life immediately, with children and families taking part in soccer experiences, games and community celebrations throughout the day.
Health Fair
Residents connected with community and advocacy organizations offering health information, resources, screenings and educational materials to help build healthier, stronger communities.
Free Grocery Pop-up
Through a community grocery pop-up with Goodr, 750 families received fresh groceries to take home – over 27,000 pounds of healthy food options – helping address immediate needs while supporting overall well-being.
Family Fun On The Pitch
Soccer activities, music and family experiences turn the field into a place to play, move and celebrate together.
Community Support Groups
Local organizations bring education, support and advocacy resources directly to Trenton families.
Commitment in
Action
This activation in Trenton is part of Bristol Myers Squibb’s ongoing commitment to advancing health equity, by working alongside communities to help address barriers to care, expand access to resources and create opportunities for healthier lives.
Learn more about some of our initiatives below:
Community Mental Health
BMS supports community-based mental health programs that expand access to care and strengthen support systems for people living with serious mental illness, including schizophrenia.
Standing in the GAAP
Standing in the Gaap is a ten-year BMS initiative focused on addressing persistent gaps and barriers in multiple myeloma care by expanding access to education, resources, and community-informed support.
Healthy Food Access
BMS works with organizations and community groups to help address food insecurity by expanding access to nutritious food and connecting communities to resources that support overall health and well-being.
Where Science
Met Soccer
At Sports Illustrated Stadium, the BMS Fan Hub brought communities together through soccer, science and shared experiences. Visitors stepped into the Breakthrough Lab, took on the 7% Skills Drill, met our mascot Squibby and explored how bold science helps take on some of the hardest diseases we face.
Was Fun For Your Whole Crew
Took Your Shot at the 7% Goal
Breakthroughs are rare. Only 7% of clinical trials succeed. You stepped up to the 7% Goal and saw what it took to make the shot.
Met Squibby
High fives. Photo ops. Big energy. Squibby welcomed fans to the BMS Fan Hub and brought the spirit of Won’t Lose to match day.
Bold Science
Walked through molecules in motion and explored the persistence it takes to turn research into breakthroughs for patients.
Played on the Mini Pitch
Took to the pitch for soccer challenges, skill drills and pickup-style play built for fans of all ages.
Put Science Knowledge to the Test
Took on science trivia and competed against Squibby for the chance to win a pair of Liberty Science Center tickets.
Trials within
reach
Innovation begins long before a medicine reaches patients. It starts with new ideas, new technologies, and new ways to understand disease. From earlier detection and smarter diagnostics to advanced research and global partnerships, we’re finding better ways to see clearly, learn faster, and act sooner.
Frequently
Asked Questions
Frequently Asked Questions
Find answers to common questions about the BMS experience at the NYNJ World Cup 26 Jersey Fan Hub and community initiatives.
The NYNJ World Cup 26 Jersey Fan Hub is a World Cup–related fan destination located at Sports Illustrated Stadium in Harrison, New Jersey. During the tournament, the NYNJ World Cup 26 Jersey Fan Hub brings fans together to celebrate the energy of the World Cup beyond match play.
As part of the NYNJ World Cup 26 Jersey Fan Hub experience, Bristol Myers Squibb places patient victory center stage, creating a space where visitors can experience bold science amid the excitement.
The NYNJ World Cup 26 Jersey Fan Hub runs from June 13 through July 15, 2026, in Harrison, New Jersey. For more information, visit Fan Experiences | FIFA World Cup 2026™ NYNJ.
Fans can plan their visit by checking event-day programming at the NYNJ World Cup 26 Jersey Fan Hub. The NYNJ World Cup 26 Jersey Fan Hub features watch parties for FIFA World Cup 2026™ matches, fan activations, musical performances and special appearances, with programming varying by date.
Most NYNJ World Cup 26 Jersey Fan Hub event days are available for $10 per ticket (plus applicable fees). For more information, visit Fan Experiences | FIFA World Cup 2026™ NYNJ.
Yes. Fans aged 12 and under enter free with a ticket, making NYNJ World Cup 26 Jersey Fan Hub a family friendly experience.
Bristol Myers Squibb is supporting communities during the World Cup through initiatives that bring together soccer, science and community health. Working alongside the New York New Jersey Host Committee, the U.S. Soccer Foundation and local organizations, BMS is supporting efforts that strengthen connection and expand access to resources that help support healthier lives in Trenton and its surrounding communities. The initiative reflects BMS’ longstanding commitment to health equity and focuses on empowering communities beyond the game.